Retail partner preview

Built to move from shelf to smoker.

Field & Flame is planning a retail program that gives stores more than a case of bottles. The goal is a full support system: displays that organize the line, sample packs that lower the first-try barrier, sales sheets that help staff talk flavor, and promo materials that keep customers coming back for the next release.

Field & Flame display and point-of-purchase system

Launch displays

Counter displays, floor displays, collection callouts, and clear shelf organization for Core, Sweet, Rim, Flamecraft, and limited releases.

Sales materials

Flavor sheets, quick pairing guides, recipe cards, sell-through notes, and staff reference pages built to make the line easy to explain.

Samples and swag

Single-serve sample packs, branded shirts, hats, tumblers, stickers, and event pieces help stores turn the brand into something customers remember.

Cookout promos

Smoker events, grill demos, sampling tables, launch weekends, and social content that turns the product into an experience.

Field & Flame wooden retail display stand with seasonings

Shelf presence

Display stands that make the line easy to shop.

Retail customers need fast visual organization. Our display concepts group products by use case and collection, so shoppers can immediately understand what belongs on the smoker, what belongs on dessert, what belongs on a cocktail rim, and what is part of a limited drop.

Counter and shelf displays for smaller footprints.
Category blocks for savory, sweet, rim sugars and salts, and specialty flavors.
Bold signage that keeps the product readable from a distance.

Field & Flame sample packet packaging concepts

Sampling support

Small sample packs for big first impressions.

Sample packets are planned for retail events, giveaways, launch weekends, mailers, and tasting programs. They give customers a low-pressure way to try the line and give store teams a simple tool for starting conversations.

Single-serve concepts for high-impact trials.
QR-ready backs for recipes, social follow-through, and launch updates.
Easy handouts for cookouts, demos, register promos, and local events.

Sales sheets

Retail teams should never have to guess what sells a flavor.

Each featured flavor can be supported with a one-page sales sheet that explains the profile, best uses, key notes, customer appeal, and brand fit. Sweet Corn Char is the example here: readable, visual, and built for quick staff training.

Flavor profile and best-for pairings.
Customer-friendly selling points.
Clean icons for dietary, usage, and quality callouts.

Sweet Corn Char grilled street corn recipe card

Recipe cards and training

Make every bottle easier to use the same day it is bought.

Recipe cards, pairing cards, and short staff guides can turn a display into a discovery station. Customers should leave with a flavor and a plan, whether that is grilled corn, wings, steak, seafood, popcorn, vegetables, cocktails, or dessert.

Printed recipe cards for displays and events.
Staff cheat sheets for quick recommendations.
QR-linked pages for deeper flavor notes and new recipes.

Marketing support

Swag, signage, and launch energy.

Retail support should feel alive. Branded apparel, hats, tumblers, stickers, shelf talkers, banners, table setups, and launch-day tools give retailers more ways to create attention around the product line.

Staff and event shirts

Clean, bold shirts for booth teams, demo crews, brand ambassadors, and retail event support.

Caps and merch

Wearable pieces that make the brand visible beyond the aisle and help launch events feel more polished.

Giveaways and promos

Premium-feeling promo items for contests, loyalty pushes, cookouts, sampling tables, and retail partnerships.

Retail toolkit

Everything around the bottle matters.

Our retail plan is built around giving stores a complete selling environment, not just inventory. The materials are designed to help staff recommend confidently, help customers picture the meal, and help each collection feel organized on shelf.

Sales sheets

Flavor one-sheets with tasting notes, key use cases, selling angles, and product education.

Training guides

Short staff-ready talking points so a retail team can explain the difference between collections quickly.

Shelf talkers

Compact signs for flavor callouts, pairing suggestions, category headers, and new-release moments.

QR support

Digital links for recipes, launch updates, social engagement, and future Kickstarter traffic.

Example material

Sweet Corn Char shows the direction.

This is the kind of retail-facing support we want behind each major flavor: strong product photography, a clear flavor profile, ingredient story, best-use callouts, and a bottom-line message that a customer can understand in seconds.

As the line grows, the same approach can support new releases, limited flavors, seasonal campaigns, and store-specific promotions.

Smoker Cookout Events

Field & Flame can support launch-day cookouts, smoker demos, tasting tables, and recipe-focused sampling built around real food.

Promo Support

Seasonal promos, launch signage, flavor spotlights, social-ready graphics, and in-store callouts help the line feel active.

Education Tools

Collection guides, flavor profiles, recipe books, and pairing suggestions make it simple for staff to recommend blends.

Starter Programs

Curated display assortments can help retailers start focused, then expand into new drops and seasonal releases.

Fresh Drops

New and exciting flavors are planned as part of the brand rhythm, giving stores new reasons to talk about the line.

Local Partnership

The goal is to work with retailers as launch partners, not passive shelves, with support that helps products earn attention.

Retail interest

Want Field & Flame in your store?

Use the contact form to ask about wholesale timing, launch kits, display concepts, sample events, and early retail interest before the Kickstarter stage.